Having a holiday in Koh Samui probably comes in a close second only to having a holiday in Bangkok when it comes to embracing Thailand’s penchant for all-things chic. Koh Samui was the original hippy honey pot in the late 70’s,when backpackers would arrive by boat and string up hammocks between the trees, Koh Samui has evolved into a smart, modern and cosmopolitan resort. An itinerary today might include a direct flight from Bangkok, a relaxing morning by your private pool in one of the islands many pool-villa hideaways with a speedboat excursion to nearby Ko Tao for lunch on a private island, followed by an evening visit to one of the trendy bars and restaurants of up-and coming Bo Phut Fishermans village-perfect for a romantic evening dinner by the beach, or alternatively one of the chic restaurants in nearby Charweng beach. Bo Phut and Chong Mon in particular are two Crème de la crème areas offering a wide selection of chic and boutique resorts.

Located on Thailand’s east coast, there remains a spirit of informality about Samui, however, that is a legacy of its backpacker days, and it is the perfect destination for younger and older couples, with or without children as well as the trendsetters.