The Deep South, a place that has produced some of the most important moments in American history, is alive with famous memories and yet still retains much of its character today from years gone by.

From the Culture of Appalachia, Civil War Significance and Abraham Lincoln, to the World Famous Derby and Bourbon Country.  The only thing more Kentucky than the thundering hooves of the Derby is the swirl of ice in a bourbon filled glass. Learn more about the origins of country music in Nashville and visit Gracelands, the residence of Memphis’s icon, Elvis Presley.

Immerse yourself in the Deep South’s absorbing lifestyle, where you can sample the smooth flavours of Jack Daniels whiskey at its iconic Lynchburg distillery, stroll the picturesque townships that line the mighty Mississippi River, birth place of the Blues and embrace the energy of its exciting cities.

Kentucky

Kentucky is a state enriched with deep traditions, authentic heritage and important history. From the Culture of Appalachia, Civil War Significance and Abraham Lincoln, to the World Famous Derby and Bourbon Country.  The only thing more Kentucky than the thundering hooves of the Derby is the swirl of ice in a bourbon filled glass.

A geographical and cultural crossroads, Kentucky combines the friendliness and Charm of the South, the rural history of the West, the industry of the North, and the aristocratic charm of the East. Holiday’s to Kentucky are not to be missed and will be thoroughly enjoyed by all travellers. Kentucky is the true epitome of ‘Unbridled Sprit’.

Mississippi

Music and arts is the taproot of Mississippi's rich cultural environment. Known as the "Birthplace of America's Music," Mississippi provides visitors with musical experiences in multiple genres. Whether you are seeking soul-filled gospel or blues, foot-stomping old-time string music, or stimulating jazz and symphony, Mississippi is the one stop for your listening pleasure. And their literary, visual and performing arts are a great reason to make your way to the Magnolia State, too.

Alabama

Beauty, history and adventure all come together in Alabama, a state which sweeps down from the foothills of the Appalachians to the white-sand beaches of the Gulf Coast. Immortalised in the lyrics of the legendary song Sweet Home Alabama, it's the place where 'Muscle Shoals' still lures legendary musicians to record in 'Rock n Roll heaven' and 'live' music venues allow visitors and locals alike to enjoy everything from juke joints to jazz, blues and country. Alabama is awash in landmarks and historic sites that offer an unparalleled look at events that shaped the nation. From antebellum architecture to Native American mounds, there are stories to be told all across the state. Birmingham, Montgomery, Huntsville and Mobile offer chic restaurants, stylish bars as well as superb museums and galleries showcasing the region's rich history. Those who also hanker after that traditional Southern charm and small town life will not be disappointed.

Tennessee

From the Beale Street Blues of Memphis, to Nashville’s Grand Ole Opry and Bristol’s historic "Bristol Sessions,” Tennessee’s musical heritage is internationally renowned. No other place can claim to be the capital of American music. From the inspirational artistry of Elvis Presley, Dolly Parton, B.B. King and Johnny Cash, to modern day staples like Justin Timberlake and Kings of Leon, music is the life blood of Tennessee. Whether it is country, blues, soul, gospel, jazz, rock, pop or any genre in between, a holiday to Tennessee offers something for everyone.

Louisiana

There’s no doubt that The Big Easy (New Orleans) is the epicentre and finest representative of Louisiana’s rich cultural heritage. But curious travellers can delve even deeper into the fascinating Creole traditions of the region by exploring Cajun country and its unique Francophile towns.

It’s hard not to have a good time in Louisiana, and that’s largely thanks to the friendly folks who live here. Though New Orleans can be pricey for amenities like hotels in the French Quarter especially during Mardi gras or Jazz Fest, overall the state is a bargain travel destination. Food in particular is incredibly delicious, filling and cheap. Besides the rich cultural attractions Louisiana offers, the state is also a fantastic destination for outdoor recreation. Water sports like fishing and boating are highlights thanks to the abundance of water in the Gulf of Mexico as well as the lakes, rivers and swamps that cover the entire state. Golfers will also be pleased at the range and quality of Louisiana’s courses, and the balmy subtropical climate ensures that conditions are pleasant to be outside all year round.