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Cha Am

A quiet alternative to Hua Hin, where many Thais enjoy succulent seafood and visitors have a range of accommodation options including luxurious golf resorts and small boutique beach hotels.

The mellow beach town of Cha-am is located less than 200km south of Bangkok. Thanks to its proximity to Hua Hin, Cha-am slowly developed into a tourist destination, though a far quieter one than its popular neighbor to the south. Cha-am is primarily a weekend getaway from those looking to escape the hustle and bustle of Bangkok. Featuring Thailand's longest stretch of beach, Cha-am has a small but quiet beach “town” where there are some charming seafood restaurants and plenty of open-air eateries, not least of which are the rows of beach umbrellas where hawkers sell barbequed shrimp. Accommodation ranges from backpacker friendly European owned hotels to boutique spa retreats, ideal for a romantic rendezvous. The sea at Cha-am is generally calm, making it safe for families with children, while rental jet skis and banana boats are available for those looking for a little more fun.For a little local character, visitors can travel north to a quaint fishing village that includes a harbor full of fishing boats and a number of seafood restaurants. Generally speaking however, Cha-am is for those looking for a quiet and relaxing retreat, particularly on the week days, when the weekend warriors have returned to nearby Bangkok.

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